The past two years it’s undoubtedly successfully for adidas marketing strategy, not only in Jon Wexler’s marketing director to make the Stan Smith “back to life”, known as “Earth strongest running shoes” of science and technology Ultra Boost running shoes also dominate the market. Of course, the most eye-catching is the Kanye West’s Yeezy series.
Although Yeezy series is the most famous adidas joint series now, but on other joint series of adidas “play” very well, and for the earn money, it’s good as Yeezy series.
last year, Pharrell can be described as fast, not only took away the 2015 CFDA “Fashion Icon” award from the hands of Kanye West, with joint adidas Originals series also “Jumped Over” the Kanye West Yeezy series, become the largest profit contributor of adidas in 2015 .
Being named the brand as “The Year of the Superstar” in 2015, the Honourable bar fight remember Pharrell and adidas Originals collaboration to create over 50 pairs of matching much “Supercolor” series, also invited to a number of artists to launch a two waves of different versions of the series.
Under Pharrell blessing and adidas’s successful promotional strategies, and ultimately makes the adidas sold a total of 15 million pairs Superstar last year, this pair of classic shoes into a 1 billion business.
In addition to shoes, Pharrell and adidas to create a clothing line is also very popular in Europe.
There are people who concerns Fashion Week is certainly very familiar with adidas by Raf Simons shoes, adidas by Raf Simons described as one of the highest exit rate last Fashion Week shoes. Design on the extensive use of hit-color processing and geometric elements to create a unique fashion Raf Simons atmosphere, memorable.
adidas by Raf Simons series of shoes include Ozweego 2, Response Trail 2 and Stan Smith, which two pairs of running shoes in the design of the continuation of the avant-garde style outline Raf Simons created, and through a combination of bright colors to highlight fashion style; and Stan Smith, in addition to color and texture fusion unprecedented texture.